We live in a time of significant and rapid change -  it's never been more important to understand what's happening in the world of brands and how it will change in the future.

We offer a range of trends approaches that are rooted in Commercial Semiotics that provide clear advantages over other trends providers:

# Emerging Codes

# Media analysis

# Brand innovation

Most trends analysis focuses on the latest innovations and fads, with Commercial Semiotics we identify what really matters - what are the important changes that  matter to your brand.

How do innovations and fads reflect shifts in consumer perceptions, what are the big ideas driving new brands and products, and what trends can your brand own.

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