Dr. Nick Gadsby

Founder & principal

I'm a Commercial Semiotician and Anthropologist with over 17 years experience in consumer insight and brand strategy.

I created The Answer to make Commercial Semiotics accessible and relevant, and ultimately to position it as an essential component of brand strategy.

I've been responsible for pushing semiotics in exciting new directions and innovating new semiotic methods, including Oculog, a visual language and social media tool, Big data analysis and insight, cultural metrics, and brand asset evaluation.

I'm also a collaborator, developing new methods and approaches with partner agencies from a range of backgrounds and industries and we're always looking for new partners who want to collaborate on exciting new approaches.

Please feel free to get in touch at nick@theanswerinsight.com with any questions or if you just want to chat about what we can do for you.

2018 The Answer Ltd, Registered in England & Wales 09257548

T: +44 (0)7545 888 144

E: nick@theanswerinsight.com