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consumer insight

Want to understand what really motivates consumer attitudes and behaviour?

We offer unique commercial semiotic approaches with the following methods:

# Ethnography

# Consumer discussion groups

# Quant and big data analysis

# Social media analysis

# Online communities

Conventional research is strongly indebted to psychology for its methods and approaches.


The problem is that psychology is really about personal, subjective opinion, not about what motivates people en masse.

With Commercial Semiotics we can identify what motivates and drives consumers at a mass scale and therefore better shape and predict a brand's success at scale.